INVERCOTE, The No. 1 Paperboard Brand once again!
Iggesund Paperboard, which is part of the Holmen Group, has the two most valuable paperboard brands in Europe. This was the conclusion of a brand survey done by the analyst firm Opticom International Research. Over 200 converters – companies that process paperboard into finished packaging – rank Invercote from Iggesund at the very top.
The survey encompasses converters in Germany, France, the UK, Italy, Spain, Switzerland, Belgium and the Netherlands in the following end-use packaging segments: pharmaceuticals & health care products, cosmetics & beauty, chocolate & confectionery, dry foodstuffs, frozen & chilled foods, and wines & spirits. The study has been done every second year since 2004 and Iggesund’s brands Invercote (SBS) and Incada (FBB) have consistently placed at the top.
The survey also concludes that high quality and sustainability characteristics are becoming more and more important as selection criteria. Converters also have high expectations on properties such as printability, runnability in the conversion process, and folding properties – all of which both Invercote and Incada achieve with ease. “The converters’ opinion, not least the fact that they single out runnability and product quality, reinforces our view that we are heading in the right direction. Their appreciation of our sustainability work is also important and a strong argument in favour of our products,” says Kenneth Nysten, Iggesund Paperboard.